Left/Right Polarity in Gestures and Politics

The Multimodal Behavior of Political Actors in TV Debates

Authors

  • Nicolae Sorin Drăgan National University of Political Studies and Public Administration

DOI:

https://doi.org/10.21018/rjcpr.2018.3.265

Keywords:

presidential debate, multimodal analysis, Left/Right Polarity, political semiotics, political communication culture

Abstract

In this article we investigate how political actors involved in TV debates during the 2009 and 2014 presidential elections in Romania manage the relationship between handedness (left/right polarity in hand gestures) and political orientation (left/right polarity in politics),. For this purpose we developed a multimodal analysis for some relevant sequences during these debates. The practice of integrating the meanings of different semiotic resources allows a better understanding of the meaning of verbal discourse, actions and behavior of political actors involved in a particular communication situation. In addition, the Multimodal Professional Analysis Tool, ELAN, allows the annotation and dynamic analysis of the semiotic behavior of the political actors involved in the analyzed sequences.

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Published

2018-12-01

How to Cite

Drăgan, N. S. (2018). Left/Right Polarity in Gestures and Politics: The Multimodal Behavior of Political Actors in TV Debates. Romanian Journal of Communication and Public Relations, 20(3), 53–71. https://doi.org/10.21018/rjcpr.2018.3.265