Proximity Online Media in Catalonia (Spain). The Case Study of Nació Digital Group

Abstract

This paper aims to make a conceptualization of proximity digital media. It will define what is local and proximity communication as well as the history and evolution of online journalism and digital media features which are briefly reviewed. Business models that exist nowadays and the state of art in Catalonia (Spain) will also be briefly analysed. From this theoretical framework it will be explained the case of Nació Digital and its territorial media. Initially the history of this media group will be developed, as well as its journalistic and business models. The paper seeks to underscore the importance of the journalistic model based on the tradition of the profession, the proximity information and the technology developed for this online media. The Nació Digital is an example of a successful media outlet judging from its audience figures (the second online media in Catalonia) and its sustainable model business.