Predictors of Engagement on Social Media and Instant Messaging Platforms during the COVID-19 Pandemic: Evidence from Romania

Abstract

The COVID-19 pandemic raised important questions about news patterns of interaction on social network sites (SNS) and instant messaging platforms (IM), especially in the context of the massive replacement of face-to-face interactions with mediated interactions, due to the restrictive measures taken in many parts of the world. In this context, by means of a national survey conducted in Romania (N=1160), we investigated people’s willingness to engage on social media and instant messaging platforms about the topic of the COVID-19 pandemic. Results show that people are eager to share information about the topic on both SNS and IM, less interested in getting involved in debates, and even less in voluntary work. All these behaviors are predicted by trust of SNS and news consumption on these platforms, perceived size of the personal digital network, belief in conspiracy theories about the virus, uncertainty about the impact of the crisis, and level of education.